VTMG’s Mission

Guiding our Clients to effectively deliver profitable products and services valued by their marketplace.

Publisher successfully brings new publication and "e-commerce" project to market with the assistance of VTMG

High-tech firm capitalizes on economic upturn - "battle-ready" sales force executes VTMG's customer-based sales process

Middle-market manufacturer achieves profit and growth through VTMG insights

Prominent medical equipment manufacturer secures national media exposure with assistance of VTMG

Flagship business unit "transforms" selling culture from an "order-taker mindset" to problem-solvers through VTMG sales process.

A $20 million division of Fortune 500 company reinvents itself through strategy crafted by VTMG

2 billion dollar global public company rapidly aligns around a complex strategy, restructures, and builds high performance organizational culture.

VTMG assists multi-billion dollar company with transitioning of and building the credibilty of new CEO.

 


 

Charles N. Pavia
cpavia@vtmg.com • 714.926.5215

Charles (Chuck) Pavia is a marketing and corporate development executive with a proven track record of profitably growing businesses in the consumer, industrial and direct trade channels. His career includes numerous successes in such diverse areas as pricing, new product development, brand positioning, joint ventures and mergers & acquisitions. He is recognized by his peers for his ability to blend his marketing creativity with sound analytic and financial skills.

  • Chuck is an Associate with the Ventures and Technology Management Group, having joined in 2004.

  • Prior to joining, VTMG he was the Director of Marketing for the Trojan Battery Company. During his time at Trojan, the company grew from $80MM to $145MM in sales and more than doubled its gross margin dollars through product mix and price adjustments which Chuck orchestrated. As a result of his "branding know-how" Trojan has become the dominant share leader in each of its market segments.

  • Prior to joining Trojan, Chuck was the Vice President of Marketing & Sales for Signal America, a leading provider of direct marketing production services. At Signal, he achieved a 22% sales increase within 12 months by initiating account reviews with major clients.

  • His consumer product background was with Intercraft Industries Corporation (now owned by Newell) where he served as Vice President Marketing Services. During his time there, the company grew from $125MM to $175MM in revenue. At Intercraft he reduced the development time of annual new product introductions 33% by expediting engineering and creative design procedures. He also saved the company $3MM through adjustments to in-store merchandising and promotional programs.

  • Mr. Pavia began his career with Avery as a Market Research Analyst and was quickly promoted to Product Manager. He later moved to Times Mirror (acquired by the Chicago Tribune) where he was Vice President of Planning and Development for a group of companies focused in the office furniture/products arena. Here he developed his corporate transaction skills and generated increases of over 30% in group revenue and income.

Chuck holds an MBA from the University of Southern California and BS in Marketing from California Polytechnic University, Pomona. He is active in the Association for Corporate Growth and a founding member of the Orange County Chapter. He has served as Chapter President and Board Member. Chuck most recently served as the Vice President of Marketing on ACG's International Board of Directors. He is currently serving as a Board Member of Flying Adventures: Travel and Lifestyle Magazine.

 



 

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