VTMG’s Mission

Guiding our Clients to effectively deliver profitable products and services valued by their marketplace.

Publisher successfully brings new publication and "e-commerce" project to market with the assistance of VTMG

High-tech firm capitalizes on economic upturn - "battle-ready" sales force executes VTMG's customer-based sales process

Middle-market manufacturer achieves profit and growth through VTMG insights

Prominent medical equipment manufacturer secures national media exposure with assistance of VTMG

Flagship business unit "transforms" selling culture from an "order-taker mindset" to problem-solvers through VTMG sales process.

A $20 million division of Fortune 500 company reinvents itself through strategy crafted by VTMG

2 billion dollar global public company rapidly aligns around a complex strategy, restructures, and builds high performance organizational culture.

VTMG assists multi-billion dollar company with transitioning of and building the credibilty of new CEO.

 


 

Randy Haas
rhaas@vtmg.com • 909.606.6541

Randal (Randy) Haas is a senior sales and sales strategy development executive with a proven track record as a corporate executive and the founder and principal of White Horse and Associates, a Southern California based consulting firm focused on transforming organizational sales cultures from reactive behaviors (order-takers) to proactive behaviors (problem-solvers).

  • Randy is an Associate with the Ventures and Technology Management Group, having joined in 2004. Randy is the author and developer of War Games ©, a consultative selling process focused on aligning company sales strategies to the organizations' brand and value proposition.

  • Randy has also developed a sales coaching program to ensure clients their sales results are sustained and provide for the continuous development of their sales team.

  • Randy's client companies include British Petroleum's US Convenience Retail operations, Qualcomm' s Wireless Business Solutions business unit, North American Steel Alliance member companies (a 90-company metals distribution Cooperative), American Predator Corp., Nu-Tech Sales, PSI Technology, Manco Technology and SYSCO Foods, Inc.

  • Prior to establishing his own consulting firm, White Horse and Associates in 1997, Randy spent over 20 years in corporate life with the Earle M. Jorgensen Company, an international distributor of metals with revenues in excess of $1Billion. His corporate career includes numerous successes in such diverse areas as sales management, accounting/finance, credit management, operations management and human resources. As a VP and senior executive at Jorgensen, Randy was also instrumental in directing corporate-wide labor relations and managing employee benefit plans.

  • His diverse experience and successes at EMJ set the stage for creating a series of break-through value-added Sales Principles and Planning Processes. This body of work was recognized as a "global best practice" by Anderson Consulting. Its implementation led to major customer alliances and was responsible for an incremental sales increase in excess of $100 Million.

Randy's educational background, Business Administration from the University of Wyoming, is supplemented by "certifications" and hands-on experience as a master facilitator/trainer in TQM, Management Skills, Team Problem Solving and Business Process Improvement. He is active in: the Association for Professional Consultants, the Advisory Group and is a noted speaker/resource supporting TEC's global organization of over 4,500 CEO's.

 


 

 

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