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Randy
Haas
rhaas@vtmg.com 909.606.6541
Randal (Randy) Haas is
a senior sales and sales strategy development
executive with a proven track record as
a corporate executive and the founder
and principal of White Horse and Associates,
a Southern California based consulting
firm focused on transforming organizational
sales cultures from reactive behaviors
(order-takers) to proactive behaviors
(problem-solvers).
- Randy is an Associate
with the Ventures and Technology Management
Group, having joined in 2004. Randy
is the author and developer of War Games
©, a consultative selling process focused
on aligning company sales strategies
to the organizations' brand and value
proposition.
- Randy has also developed
a sales coaching program to ensure clients
their sales results are sustained and
provide for the continuous development
of their sales team.
- Randy's client companies
include British Petroleum's US Convenience
Retail operations, Qualcomm' s Wireless
Business Solutions business unit, North
American Steel Alliance member companies
(a 90-company metals distribution Cooperative),
American Predator Corp., Nu-Tech Sales,
PSI Technology, Manco Technology and
SYSCO Foods, Inc.
- Prior to establishing
his own consulting firm, White Horse
and Associates in 1997, Randy spent
over 20 years in corporate life with
the Earle M. Jorgensen Company, an international
distributor of metals with revenues
in excess of $1Billion. His corporate
career includes numerous successes in
such diverse areas as sales management,
accounting/finance, credit management,
operations management and human resources.
As a VP and senior executive at Jorgensen,
Randy was also instrumental in directing
corporate-wide labor relations and managing
employee benefit plans.
- His diverse experience
and successes at EMJ set the stage for
creating a series of break-through value-added
Sales Principles and Planning Processes.
This body of work was recognized as
a "global best practice" by
Anderson Consulting. Its implementation
led to major customer alliances and
was responsible for an incremental sales
increase in excess of $100 Million.
Randy's educational background,
Business Administration from the University
of Wyoming, is supplemented by "certifications"
and hands-on experience as a master facilitator/trainer
in TQM, Management Skills, Team Problem
Solving and Business Process Improvement.
He is active in: the Association for Professional
Consultants, the Advisory Group and is
a noted speaker/resource supporting TEC's
global organization of over 4,500 CEO's.
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