| Organization
- A $450MM medical equipment manufacturer
with over 40 years in their marketplace.
Situation/Challenge
- Due to a recent merger, the identity
of the Parent Company was largely unknown
in their marketplace in comparison their
divisions and individual brands. A need
existed to rapidly and cost effectively
increase Corporate brand identity.
Result
- A senior executive for the Company indicated
in a reference letter that VTMG was "instrumental
in guiding us" through a significant
media exposure project to successful conclusion.
The net
result was the Company was able to use
unsold medical equipment to garner in
excess of $10MM international brand exposure
for essentially the cost of the equipment.
Product placements agreements were established
with at major studios for enduring exposure.
Solution
-- To accomplish these outcomes VTMG:
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Developed
creative "out-of-the box"
media exposure strategy |
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Aligned
company offering with film and television
needs |
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Assisted in positioning Company with
media outlets |
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Developed
Project team members to execute on
Company vision |
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Executed
project deliverables on budget, delivered
on time |
A senior
executive indicated, "I would not
hesitate to give my strongest recommendation
of VTMG to you"
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